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Public Relations: Strategies and Tactics, Books a la Carte (11th Edition), by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
- Sales Rank: #270709 in Books
- Published on: 2015-10-02
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .60" w x 8.30" l, .0 pounds
- Binding: Loose Leaf
- 432 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Not useful
By ps
Heavy on strategy and high-level principles. I wish there were more on tactics and their execution. Very light on social media.
1 of 1 people found the following review helpful.
Great textbook full of important information
By Samantha Dyehouse
This book is a great supplement to an introductory or intermediate college/university PR course. It is an easy read with great excerpts, contexts, and miscellaneous aspects that aid your reading and understanding. A lot of real-world examples are available which are most helpful to someone that has little experience in the real field. Furthermore, the book hits on very good points in an organized and structured manner. I liked the book so much that I have to decided to read into it further after my course has ended and study more of it for tips, suggestions, and practice.
1 of 3 people found the following review helpful.
I WANT MY MONEY BACK
By Amazon Customer
I bought this book for my online class every time i attempt to search a word it turns off I can only flip through the pages i can't highlight or make notes if I click anything other than the next page or previous page button it shuts off. I don't know if you've tried it but studying for a test without a damn book is really hard I want to know who i can call about this because I am very unhappy and upset with this purchase I didn't pay 71 dollars for this.
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