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Business Correspondence(Annotated), by Anonymous
Download Ebook Business Correspondence(Annotated), by Anonymous
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CONTENTS
BUSINESS CORRESPONDENCE VOLUME I
PART I Preparing to Write the Letter
CHAPTER 1
: What You Can Do With a Postage Stamp 2: The Advantages of Doing Business by Letter 3: Gathering Material and Picking Out Talking Points 4: When You Sit Down to Write
PART II How to Write the Letter
5: How to Begin a Business Letter 6: How to Present Your Proposition 7: How to Bring the Letter to a Close
PART III Style--Making the Letter Readable
8: "Style" in Letter Writing--And How to Acquire It 9: Making the Letter Hang Together 10: How to Make Letters Original 11: Making the Form Letter Personal
PART IV The Dress of a Business Letter
12: Making Letterheads and Envelopes Distinctive 13: The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15: Making Letters Uniform in Appearance
PART V Writing the Sales Letter
16: How to Write the Letter That Will "Land" the Order 17: The Letter That Will Bring An Inquiry 18: How to Close Sales by Letter 19: What to Enclose With Sales Letters 20: Bringing in New Business by Post Card 21: Making it Easy for the Prospect to Answer
PART VI The Appeal to Different Classes
22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers
What You Can Do With a POSTAGE STAMP
PART I--PREPARING TO WRITE THE LETTER--CHAPTER 1
Last year [1910] fifteen billion letters were handled by the post office--one hundred and fifty for every person. Just as a thousand years ago practically all trade was cash, and now only seven per cent involves currency, so nine-tenths of the business is done today by letter while even a few decades ago it was by personal word. You can get your prospect, turn him into a customer, sell him goods, settle complaints, investigate credit standing, collect your money--ALL BY LETTER. And often better than by word of mouth. For, when talking, you speak to only one or two; by letter you can talk to a hundred thousand in a sincere, personal way. So the letter is the MOST IMPORTANT TOOL in modern business--good letter writing is the business man's FIRST REQUIREMENT.
* * * * *
There is a firm in Chicago, with a most interesting bit of inside history. It is not a large firm. Ten years ago it consisted of one man. Today there are some three hundred employees, but it is still a one-man business. It has never employed a salesman on the road; the head of the firm has never been out to call on any of his customers.
But here is a singular thing: you may drop in to see a business man in Syracuse or San Francisco, in Jacksonville or Walla Walla, and should you casually mention this man's name, the chances are the other will reply: "Oh, yes. I know him very well. That is, I've had several letters from him and I feel as though I know him."
Sitting alone in his little office, this man was one of the first to foresee, ten years ago, the real possibilities of the letter. He saw that if he could write a man a thousand miles away the right kind of a letter he could do business with him as well as he could with the man in the next block.
So he began talking by mail to men whom he thought might buy his goods--talking to them in sane, human, you-and-me English. Through those letters he sold goods. Nor did he stop there. In the same human way he collected the money for them. He adjusted any complaints that arose. He did everything that any business man could do with customers. In five years he was talking not to a thousand men but to a million. And today, though not fifty men in the million have ever met him, this man's personality has swept like a tidal wave across the country and left its impression in office, store and factory--through letters--letters alone.
This instance is not cited because it marks the employment of a new medium, but because it shows how the letter has become a universal implement of trade; how a commonplace tool has been developed into a li
- Published on: 2016-01-13
- Released on: 2016-01-13
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
If Only Today ---
By Susan Marie Molloy
Though dated in some aspects, this is a fun book to read and some of the business practices used one hundred years ago could/should be applied to today's business environment.
0 of 0 people found the following review helpful.
Dated but still useful
By Georgiana Lee
While much of this elderly book is obsolete, much of it can be adapted for today. While reading it try to think how the suggestions and insights could work for your website, eBay auction, etc.
Be forewarned - it's sexist and flat out says women are illogical and need to be flattered. It also says girls are good at grammar and boys are good at math. How long have people been saying that?
0 of 0 people found the following review helpful.
Five Stars
By Richard Barnett
A very good read. Thank you!
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