Sabtu, 30 November 2013

[X886.Ebook] Free Ebook Million Dollar Consulting Toolkit Step

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Million Dollar Consulting Toolkit Step

  • Published on: 2005
  • Binding: Paperback

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Jumat, 29 November 2013

[K294.Ebook] Ebook Free The Modern Geometry, of the Triangle (Classic Reprint), by William Gallatly

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Excerpt from The Modern Geometry, of the Triangle

In this little treatise on the Geometry of the Triangle are presented some of the more important researches on the subject which have been undertaken during the last thirty years. The author ventures to express not merely his hope, but his confident expectation, that these novel and interesting theorems - some British, but the greater part derived from French and German sources - will widen the outlook of our mathematical instructors and lend new vigour to their teaching.

The book includes some articles contributed by the present writer to the Educational Times Reprint, to whose editor he would offer his sincere thanks for the great encouragement which he has derived from such recognition. He is also most grateful to Sir George Greenhill, Prof. A. C. Dixon, Mr. V. R. Aiyar, Mr. W .F. Beard, Mr. R. F. Davis, and Mr. E. P. Rouse for permission to use the theorems due to them.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

  • Sales Rank: #5886363 in Books
  • Published on: 2015-06-04
  • Released on: 2015-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .32" w x 6.00" l, .44 pounds
  • Binding: Paperback
  • 142 pages

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An evergreen treatise
By Francesco Bubbico
A concise review of classical questions about triangles : often a similar series of problems is underestimated in many schools

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Jumat, 22 November 2013

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Book by McKown, Robin

  • Sales Rank: #4815458 in Books
  • Brand: Watts
  • Published on: 1974
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Hardcover
  • 66 pages
Features
  • Used Book in Good Condition

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[V406.Ebook] PDF Ebook Applied Strategic Planning, An Introduction, by Leonard D. Goodstein, Timothy M. Nolan, J. William Pfeiffer

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Plan future organizational success!

  • Keep ASP team members up to speed with this "quick study"
  • Put all of your ASP Planning team members "in the know" with the Introduction
  • Keep all of your team members on track with this visual reminder of the process

This comprehensive OD resource is a powerful aid to consultants engaged in implementing strategic planning with organizational-planning teams. The Kit is based on the ASP model that consists of two ongoing phases: Environmental Monitoring and Application Considerations, and nine sequential steps that the planning team follows:

  • Planning to Plan
  • Values Scan
  • Mission Formulation
  • Strategic Business Modeling
  • Performance Audit
  • Gap Analysis
  • Integrating Action Plans
  • Contingency Planning
  • Implementation

"We have been using the [Applied Strategic Planning] process in our agency and it has helped us to focus and provide needed leadership, given the extAnded budge crisis and constant change."
--Ramon J. Rodriguez, deputy executive director, New York State Division of Equalization and Assessment

Components of The ASP Kit:
Applied Strategic Planning: The Consultant's Kit: Includes a 554 page looseleaf binder containing 79 up-to-date strategic-planning activities to guide the planning team through each step of the strategic-planning process. Some activities call for supplemental items; most are complete within themselves. Notes to the Consultant and an Overview of Activities begin each chapter. A color transparency of the ASP model is included. One copy of each of the following components is also included (each item below may also be purchased separately):

  • Applied Strategic Planning: A Comprehensive Guide: (ISBN: 070240205/hardcover/380 pages/$49.95)Provides an in-depth outline of the strategic-planning process.
  • Applied Strategic Planning: An Introduction: (ISBN: 0883903180/72 pages/$20.00) Provides a basic understanding of the ASP process to members of the planning team and other key members who need to understand the process.
  • Applied Strategic Planning: An Overview: (ISBN: 0883903199/paperback/6 pages/$6.00) A brief synopsis of the process, what needs to happen during each phase, and how to implement the plan.
  • Applied Strategic Planning Model Handout & Poster: (Handout/ISBN: 0883904489/8-1/2"X11"/6.00 & Poster/ISBN: 0883903377/27" X 34"/25.00) Full-color model in handout and poster formats.
  • Diagnosing Organizational Culture Instrument: (ISBN: 0883903164/paper/32 pages/$12.00) This instrument helps identify and evaluate significant cultural patterns within the organization.
  • Diagnosing Organizational Culture Trainer's Package: (ISBN: 0883905329/$28.00) Includes a training manual (paper/57 pages)and one copy of the Diagnosing Organizational Culture Instrument. C&RT (Creativity and Risk Taking Instrument): (ISBN: 0883900254/paper/24 pages/$12.50) This instrument assesses individuals' creativity and risk-taking orientations.

With The ASP Kit, you'll be able to:

  • Lead an organization through the ASP process -- from planning through implementation
  • Guide a planning team through each phase of this powerful design
  • Introduce a strategic-planning approach that gives optimum clarity and results
  • Assist the team in identifying significant patterns within the organization
  • Support the organization's development of a strategic plan that will ensure future success

TIMING: Approximately 3 days per component (12 days per year) AUDIENCE: Managers and top executives (active participants in the ASP process)

  • Sales Rank: #1859796 in Books
  • Brand: Brand: Pfeiffer
  • Published on: 1992-05-29
  • Released on: 2008-12-08
  • Format: Abridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.06" h x .21" w x 8.23" l, .0 pounds
  • Binding: Paperback
  • 72 pages
Features
  • Used Book in Good Condition

Review
"We have been using the [Applied Strategic Planning] process in our agency and it has helped us to focus and provide needed leadership, given the extAnded budget crisis and constant change." —Ramon Rodriguez, deputy executive director, New York State of Equalization and Assessment

About the Author
TIMOTHY M. NOLAN, Ph.D., is president of Innovative Outcomes, Inc., in Milwaukee, Wisconsin. He is also president of the Applied Strategic Planning Institute, an organization committed to making the strategic-management technology advanced by this book broadly available. His consulting practice is devoted to the related areas of strategy development and innovation. Dr. Nolan's clients range from new businesses to the largest coporations and include for-profit, not-for-profit, and governmental organizations.

LEONARD D. GOODSTEIN, Ph.D., is a consulting psychologist based in Washington, D.C., and a senior vice president of Pfeiffer & Company. Dr. Goodstein is the former executive vice president and CEO of the American Psychological Association, and he served as president and chairman of the board of University Associates, Inc., following thirty years as a professor of psychology at three major American universities. As a consultant to management, he specializes in strategic planning and executive development.

J. WILLIAM PFEIFFER, Ph.D., J.D., president of Pfeiffer & Company, is an experienced consultant to business and government. He has served on the faculties of the University of Iowa, Indiana University, Indiana University Medical Center, and Purdue University. He has been the editor, co-editor, or co-author of numerous books on strategic planning and human resource development (including Pfeiffer & Company's Annual series in Human Resource Development and ten volumes of A Handbook of Structured Experiences for Human Relations Training).

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Four Stars
By Michael guido
arrived when it was expected and is a great summary of ASP.

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Selasa, 19 November 2013

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A useful and comprehensive resource for anyone who has fallen through the medical cracks, 'Healing Is Possible' provides readers with new hope for healing. Through direct, hands-on experience, Dr. Nathan has brought countless people relief from their long-term symptoms and illnesses. Like a top-notch medical detective, Dr. Nathan gathers the facts and uncovers the clues one by one to bring about a steady improvement in his patients' health.

  • Sales Rank: #713059 in Books
  • Published on: 2013-05-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.94" h x .73" w x 6.08" l, .94 pounds
  • Binding: Paperback
  • 309 pages

Review
     As someone who has suffered over seven years of chronic fatigue immune deficiency syndrome, seen countless doctors, and tried healing modalities of every kind----and still felt tired---Dr. Neil Nathan's Healing Is Possible: New Hope for Chronic Fatigue, Fibromyalgia, Persistent Pain and Other Chronic Illnesses filled in some major gaps in my medical knowledge and treatment, and offered me answers----and better yet----solutions to some of my most chronic health issues. 
    -----Maureen Watts, Publishing Works

From the Author
From the time that I began medical school, it has always been my passion to try to help as many of my patients as possible. I was never satisfied with sending patients home with the cliché: "Sorry, we just don't have any answers for you." For me, and for my patients, conventional medicine had many answers, but sometimes they weren't enough.
     Starting my 42-year medical career as a family physician, I delivered babies, did some minor surgery and worked in the emergency room, providing the most comprehensive care that I could. Over the years, I found that other disciplines (some of which were already included in the scope of medical practice, and some of which were tangential) held the promise of providing useful answers for those patents who did not respond adequately to conventional medical treatments.
     So I threw myself into studying as many of these as I could find. I spent hours learning osteopathic manipulation, acupuncture, homeopathy, Reichian therapy, herbal supplementation, prolotherapy, chelation, amongst others. Each new field clearly added another dimension to improving my practice of medicine. As we learned more and more about the biochemical underpinnings of chronic illness, (a field often referred to as "functional medicine") I was able to provide better medical care.
     Slowly my practice evolved into something new, that didn't really have a name, and I called it Complex Medical Problem Solving. Over time, I found myself working mostly with those unfortunate patients who had not received a diagnosis from conventional medicine and were suffering with persistent and debilitating illness. These included Fibromyalgia, Chronic Fatigue Syndrome, Chronic Lyme Disease with its co-infections, Autism, and all varieties of Chronic Pain, amongst others.
     Several years ago I began to teach my colleagues what I had learned about working with chronically ill patients, and I called this course: "What Every Physician Should Know About Working With Complex Medical Illness." My patients asked me to provide this same information in a simplified but understandable form, and that is how this book evolved.
     My text is derived from the distillation of countless patient visits. When I found a patient's eyes glazing over as I began to explain some details of biochemistry...I took note. When they sat up, alertly, and asked cogent questions....I also took note.
     Despite my many years of clinical practice, I am still optimistic that I can help every single person who comes through my door. The truth is that I haven't been able to do that, but the truth is also that I have helped the vast majority of them to improve or heal. It is that experience that motivated me to write "Healing is Possible...". There are millions of suffering individuals who have not been able to be clearly diagnosed or helped by conventional medicine, and who are not aware that help is indeed possible. This book was intended to be a starting point for their journey into health, and it is my hope that it will reach as many patients as possible.

From the Back Cover
Dr. Bill Manahan, Past President of the American Holistic Medical Association and author of "Eat for Health" wrote:
       "With unusual clarity and first-rate science, Dr. Neil Nathan encourages us to shift our thinking to a more holistic, multifactorial, and positive approach to chronic and recurrent illnesses. "Healing is Possible" eloquently transports health and medicine into the 21st century. It is, I believe, the most comprehensive book, and the clearest book ever written about integrative holistic medicine."

Most helpful customer reviews

30 of 30 people found the following review helpful.
A book for everyone with chronic systemic illnesses
By V. R. Roadifer
Dr. Nathan is an Integrative Medicine doctor who has more than forty years experience, first as a family medicine practitioner and then as an Integrative Medicine MD. He realized that patients like me with complicated systemic chronic illnesses have fallen through the cracks of the conventional medicine system simply because that system is set up to treat one health problem, not a whole host of them. He's attempting to change that and give those people hope and a chance at healing.

In parts one and two of the book he identifies the 12 most common health issues related to chronic illness based on his experiences with his patients: adrenal deficiencies, magnesium deficiency, thyroid imbalance, sex hormone imbalances, food allergies, gut permeability, blood sugar imbalances, heavy metal toxicity, mold-related illnesses, chronic infections, amino acid & neurotransmitter imbalances, and methylation errors. Those with chronic illnesses can have one, a handful, or all of the above problems and more; identifying and treating them is the key to better health. He goes through each issue one by one and talks about why it's important to good health, how the issue can originate, gives the best way to test for it, the treatment protocols that have worked best in his medical practice, patient success stories and finally resources for further reading. There is little to no guesswork involved in his treatment plans. Most of the medical problems can be verified by tests, though some require specialized labs. Treatment varies based on the health issue and can combine standard drugs, compounded drugs, IV nutrients, supplements, osteopathic manipulation, and lifestyle changes.

Part three involves new approaches to pain relief. He explains conventional medicine's approach to injury and how it differs from his and his colleagues. He believes that treating injuries properly before they become chronic pain issues is ideal and possible. This can be done with a variety of techniques including manual medicine (chiropractic, osteopathic and craniosacral therapy), prolotherapy which involves injecting an injured ligament or tendon with a benign irritant which stimulates the body's own healing abilities, FSM (Frequency Specific Microcurrent) therapy which resets the nervous system with targeted electrical microcurrent, and LENS (Low-Energy Neurofeedback System) which is a form of biofeedback for the brain that has helped people with cognitive impairment and brain fog regain brain function and mental clarity.

Part four goes into other concepts and treatments for chronic illness including chelation for heart disease, the importance of sleep, alternative treatments for cancer and autoimmune disease, and autism.

Part five extends the scope of the book further, looking at the big picture when it comes to illness and healing. This section contains chapters on the environment's impact on health, the importance of listening both by the doctor and the patient, the monetary cost of chronic illness, and the choices and mindsets that can make a patient's health worse or better. This part contains mostly his observations and thoughts and I found it quite compelling. The overall message is that healing begins in the attitude of the patient. The last line of the book sums up how I feel about my own journey to better health: "Healing requires not just hope, but also commitment and dedication."

I wholeheartedly recommend this book to everyone with chronic systemic illnesses. Even a patient who doesn't want to go down the Integrative Medicine path could learn something from this book. For someone like myself who has nearly reached the limit of my doctor's knowledge and my own research up to this point, this book gives me more avenues of testing and treatment. I already had hope of healing; this book gives me a greater chance of achieving it.

My only criticism is that the Kindle version had major formatting issues but that doesn't change the content.

10 of 10 people found the following review helpful.
Dr Neil Nathan's book is an oasis in the desert
By regular amazon buyer
Healing is Possible is a must read, go-to guide for:

-anyone who has fallen through the medical cracks with illness such as chronic fatigue, fibromyalgia or chronic pain;
-anyone who has been to multiple health practitioners but is still struggling with illness
-and anyone who has spent a great deal of time, money and effort to feel better, yet find themselves treading water or even going backward.

This book is a gem. It gives the reader and their family, as well as their doctor(s) reason for hope. It is a resource filled with cutting edge technologies. Personal stories are sprinkled throughout each chapter outlining treatments that have restored lives.

Dr. Neil Nathan is a compassionate, forward thinking leader in his field and gives reassurance throughout the book’s pages that “Healing is (in fact) possible”. I have struggled with "Chronic Fatigue" for the last thirteen years. I went to approximately fifty health practitioners before I found Dr. Nathan’s book. I wish I had had it sooner. I would have saved money, time, and effort. And would have recovered my life before this.

Within a couple months of reading this book (and being under Dr Nathan’s care) we learned through testing that I have black mold poisoning from previous exposure to a water damaged building and it is now being addressed. I have not felt this hopeful in years.

I am telling everyone who might benefit from Dr. Nathan’s book about it. What makes Dr. Nathan’s book notable and unique is the combination of both his medical knowledge and his sensitivity, patience, and willingness to dig deeper.

The book details six major and six minor imbalances that are often overlooked in treating chronic pain and illness. When enough of these imbalances have been addressed, the patient’s innate healing process is kick started.

“Healing is Possible” is an enjoyable read. A big thank you to Dr. Nathan for writing it with such insight, understanding and compassion!

Linda J. Haynes

Marin County , Calif

8 of 8 people found the following review helpful.
This book has some encouraging "out of the box" ideas for chronic health issues
By younginspirit
I went to see Dr. Jacob Teitelbaum about 8 years ago and he wrote the forward for this book. He told me I did not have fibromyalgia, but I had an energy issue--chronic fatigue. Dr. T. is a wonderful and wise doctor who is renowned for his expertise in these two areas. Dr. Neil Nathan had some great ideas here that I had not heard of before such as the transfer factor (when it comes to Epstein Barr as a triggering factor and other herpes simplex viruses) and all magnesium supplements and mode of taking magnesium are not created equal. He also has found DHEA to be an important factor in helping get many patients back to feeling good. I found this book offers hope and I keep referring back to it.

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Senin, 18 November 2013

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Custom edition for Wayne State University

  • Sales Rank: #3762028 in Books
  • Published on: 2012
  • Binding: Loose Leaf
  • 567 pages

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[P211.Ebook] Ebook Free Crash - Part Two, by Miranda Dawson

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In the wake of a startling revelation, Emily will have to decide if her trust in men died the night her older brother did…

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  • Sales Rank: #426665 in eBooks
  • Published on: 2014-10-06
  • Released on: 2014-10-06
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Great continuation.....
By Kelly Foster Colorado
This is really a great story...glad I found it, now I need to find the next 2 parts. Another 5 outta 5

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Commercial Design Using Revit Architecture 2011 is designed for the architectural student using Revit Architecture 2011. The intent is to provide the student with a well-rounded knowledge of tools and techniques for use in both school and industry. This text takes a project based approach to learning Revit Architecture in which the student develops a three story office building. Each book comes with a DVD containing numerous video presentations of the written material. General building codes and industry standard conventions are covered in a way that is applicable to the current exercise.

The first two chapters are intended to get the reader familiar with the user interface and many of the common menus and tools of Revit Architecture 2011. A small office is created in chapter two to show just how easy it is to get started using Revit Architecture. By the end of chapter two the student will be excited and prepared to take on a much larger project.

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Videos
The videos contained on the included DVD make it easy to see the menu selections and will make learning Revit Architecture straightforward and simple. At the start of each chapter the reader is prompted to watch a video that previews the topics that will be covered in the proceeding chapter. This allows the reader to be familiar with the menu selections and techniques before they begin the tutorial. Readers will feel more confident in what they are doing and have a better understanding of the desired outcome of each lesson by watching these videos.

Table of Contents
1. Getting Started with Revit Architecture 2011
2. Quick Start: Small Office
3. Floor Plan (First Floor)
4. Floor Plans (Second & Third Floors)
5. Roof
6. Floor Systems & Reflected Ceiling Plans
7. Interior & Exterior Elevations
8. Sections
9. Interior Design
10. Schedules
11. Site and Rendering
12. Construction Documents Set
13. Introduction to Revit Content Creation
Appendix A: Autodesk Revit Architecture Certification Exam
Index

  • Sales Rank: #1930518 in Books
  • Brand: Brand: SDC Publications
  • Published on: 2010-06-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.50" w x 1.00" l, 2.30 pounds
  • Binding: Paperback
  • 432 pages
Features
  • Used Book in Good Condition

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1 of 1 people found the following review helpful.
Revit Commercial Design
By Herbert Coffer
Commercial Design Using Autodesk Revit Architecture 2011 is an updated version of the 2010 book. It is an excellent tutorial on producing a finished commercial building using Autodesk Revit Architecture. This book and its counterpart, Residential Design Using Autodesk Revit Architecture 2011, are a must for any beginner to intermediate user of Revit Architecture. Following the step by step tutorial style book, a design is built from the ground up with all the explanations needed to complete a Residential or Commercial designed building. Each year Revit is updated and these tutorial books keep up with the latest release. These books are used in colleges, trades schools and high schools.
Herb Coffer, MEd, instructor Imperial Valley College, Westec College, Calexico High School, Southern New Mexico Vocational Rehabilitation Center, Hawthorne Math and Science Academy, VoEd instructor for 39 years, Member of American Institute of Drafting and Design, Serve on VOED advisory board Victor Community College, Draftsman for Mann Engineering and Transportaion Mfg. Corporation.

1 of 1 people found the following review helpful.
John Stine Provides A Comprhensive Format To Learn Revit
By Mark J
I purchased this book "Commercial Design Using Revit Architecture 2011" by John Stine because of another book by John Stine, "Residential Design Using Revit Architecture 2011" and I find this just as good by providing step by step instuctions along with pictures of what the screen looks like at each point of the instructions along with highlights and arrows pointing to what needs to be selected. If you are at the beginner or intermediate level this books offers a clear and consise approach from which to learn from.

0 of 0 people found the following review helpful.
Such a good book and reference for anyone new to revit!
By September89
I had to get this book for my revit class and i really enjoyed it. I never sold my book back because i still refer to the book when i need help. The directions are very clear and don't skip any steps. I highly recommend this book!

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Sabtu, 02 November 2013

[J562.Ebook] Free PDF Consumer Behavior and Managerial Decision Making (2nd Edition), by Frank R Kardes

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Consumer Behavior and Managerial Decision Making (2nd Edition), by Frank R Kardes

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace.

  • Sales Rank: #946229 in Books
  • Brand: Prentice Hall
  • Published on: 2001-07-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.26" h x .97" w x 7.09" l,
  • Binding: Hardcover
  • 480 pages
Features
  • Used Book in Good Condition

From the Back Cover
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace.

About the Author

Frank R. Kardes is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing, and Marketing Letters. Dr. Kardes is a former Co-Editor of the Journal of Consumer Psychology, and Advances in Consumer Research, and is currently an Associate Editor of the Journal of Consumer Research. Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.

Excerpt. � Reprinted by permission. All rights reserved.

When people ask me what I do for a living, I tell them I'm a consumer psychologist and then I brace myself for a wide range of interesting reactions: Some people ask if I'm reading their minds, and others ask if I believe in mind control. When I respond that I don't believe in mind reading, mind control, ESP, or reincarnation, I half expect some people to say, "What's wrong with you? Don't you have any flaky beliefs?" Unfortunately, most people don't realize that consumer behavior can be studied scientifically, and many fail to appreciate how effectively science can be used to debunk myths. Scientific methods can be used to investigate the psychology of advertising, the psychology of consumer judgment, and decision making. Consumers are frequently unable to explain how an ad influenced them or why they made a particular purchase. Fortunately, scientific research can be used to uncover mental processes and influences that affect consumers with or without their knowledge. This is what I find most fascinating about scientific consumer research, and this is what this book is all about.

The scientific perspective is used throughout this book because research has shown that training in science (a) helps students to become critical thinkers (i.e., to not believe everything they read or hear), (b) helps students to improve their creative problem-solving skills, and (c) helps students to develop better decision-making skills (see Chapter 1). Critical thinking and strong problem-solving and decision-making skills are important to anyone who wants to be an effective manager in today's complex and extremely competitive marketplace. Firms need managers with strong critical thinking, problem-solving, and decision-making skills, and this book is designed to help students attain these important skills.

Consumer behavior is the study of people's responses to products and services and the marketing of products and services. The focus on the consumer is the key contribution of marketing to business practice: other business functions (e.g., finance, accounting, production) ignore the consumer. However, managers who really understand their consumers develop higher quality products and services, promote their products and services more effectively, and devise marketing plans and strategies that foster sustainable competitive advantages for their firm.

This book is organized in three main sections. Section I explains how consumers acquire, remember, and use information about products and services. Section II focuses on persuasion and influence, and explains how to influence consumers more successfully through the effective use of advertising, promotion, and other marketing tools. Section III examines managerial decision making. This section helps students to apply the arsenal of marketing tools and principles available to them. It also explains common decision-making biases and errors that plague managers and offers tools and strategies for avoiding these pitfalls.

NEW TO THE SECOND EDITION

The second edition has been updated with nearly 100 new references to help students keep abreast of the latest developments in scientifically grounded consumer research. This edition also features a new chapter on Online Consumer Behavior. This chapter explains how the Internet has changed the way consumers shop and the way products and services are marketed to consumers. In addition, the entire book has been updated significantly. Section I now opens with important new material on the key ways consumers differ from one another in terms of motives for buying and personality traits. These motives and traits are linked to current trends in the marketplace identified by executives from the DuPont Corporation. In addition, new material on really long-term memory has also been added to Section I. Section II opens with a new in-depth discussion of how to persuade consumers who are trying to avoid persuasion. Consumers recognize that advertisements are designed to influence their purchase decisions, and consumers often attempt to avoid, reduce, or correct for unwanted influences on their judgments and decisions. Group influence is also now discussed in much greater detail in Section II. Section III now includes important new material on group decision making. Managers often work together in groups (e.g., committee meetings) when attempting to solve problems faced by their firms. Group settings create the potential for a number of serious decision making biases and errors. Numerous other updates and improvements have been added throughout the second edition.

CHAPTER PEDAGOGY

To help students understand and apply the concepts of consumer behavior to real companies and marketing situations, Consumer Behavior and Managerial Decision Making is filled with interesting examples, visuals, and exercises—including use of the Internet. The text not only discusses the principles and scientific research of consumer behavior but also demonstrates how companies and organizations use them every day. Here is a list of the key pedagogy in every chapter:

  • Chapter Outlines. Chapter outlines list the major text headings to introduce students and instructors to concepts the chapter will cover.
  • Opening Vignettes. Each chapter begins with a discussion of a real company, product, or situation to bring the subject of the chapter alive. For example, one opening vignette discusses the National Basketball Association's use of its athletes' global appeal to market its "brand" and products to worldwide audiences.
  • Introduction. Each chapter introduction leads students from the vignette into the main subject of the chapter, serving as a bridge from the vignette's example to chapter contents.
  • Taking Issue Boxes. The "Taking Issue" boxes use real companies or situations to discuss ethical issues in consumer behavior. Some of the issues explored in the book include the use of credit card logos to encourage consumer spending, new online stock trading, and Coca-Cola's agreement with Boys & Girls Clubs of America to sponsor tournaments and promote Coke products. Every chapter has a "Taking Issue" box to spur students to think about consumer behavior issues that surround them.
  • Making the Decision Boxes. The "Making the Decision" boxes, which appear once or twice in each chapter, show how companies implement consumer behavior principles in their marketing and advertising campaigns or how consumer decisions affect companies. These boxes profile both solid and questionable company decisions. For example, one box discusses different companies' use of the Internet to enhance product demonstrations and provide additional consumer information, and another discusses Mercedes' decision to build a low-priced, basic car, which fights against its premium image in the marketplace.
  • Advertisements, Web Sites, Photos, and Illustrations. Advertisements and Web site URLs appear throughout the text to show students how companies appeal to consumers. Many Web sites are included to demonstrate how marketers are using the Internet's global reach to tap new markets. Photographs of products discussed in the text supplement chapter discussions, and colorful graphs and charts summarize and help reinforce major text concepts.
  • Key Concepts and Glossary. Key concepts are boldfaced in the chapter where they are defined. Boldfacing terms helps students locate and review important consumer behavior concepts. An end-of-book glossary compiles all terms and definitions presented in the text.
  • Chapter Summaries. The summary at the end of each chapter provides a quick recap of the concepts discussed. Students can check their comprehension of the chapter by reviewing the summary.
  • Key Concepts List. Following the chapter summary is a list of the key concepts presented in the chapter. A quick review of the list reinforces students' comprehension.
  • Discussion Questions. Ten questions at the end of each chapter get students to think critically about what they have just read. The questions go beyond rote memory to help students apply the knowledge they have gained.
SUPPLEMENTS

Teaching consumer behavior is an exciting and challenging task. To make the process of assimilating and preparing to teach the course easier, we have prepared a comprehensive collection of learning/teaching support materials. In tandem with the theme of this book, we decided to take a scientific approach to preparing the supplementary material and quizzed prospective professors on what supplements they actually value and in what form they would like to receive them. Our prospective early adopters responded very positively to receiving the teaching material in a less cumbersome form than the traditional paper format, either through the World Wide Web or packaged on a CDROM. We are thus among the first to provide instructor and student support material in an electronic format.

Our Instructor's Support Disk, prepared by David Houghton, includes instructor teaching notes and suggested answers to the end-of-chapter material, a set of test items, and a comprehensive selection of PowerPoint™ compatible electronic transparencies. A Web site that provides downloadable versions of the electronic transparencies and a Consumer Behavior and Managerial Decision Making home page is also available to both students and professors. The home page includes updates to the text, practice tests, and useful links to related sites. You can view this site at: www.prenhall.com/Kardes

ACKNOWLEDGEMENTS

I am grateful to the following experts for their thoughtful comments, suggestions, and feedback they provided at various stages of the manuscript: Ronald J. Adams, University of North Florida; Subir Bandyopadhyay, McGill University; Richard H. Beltramini, Wayne State University; James R. Bettman, Duke University; Drew Boyd, Johnson & Johnson Corp...

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4 of 6 people found the following review helpful.
Best CB book on the market
By croreb
Kardes' book is by far the best consumer behavior book on the market. Business success is ultimately determined by the decisions of consumers. Accordingly, it is essential for managers to be well grounded in the principles of consumer behavior and decision making. No other book comes close at providing readers with knowledge of CB that can be easily and immediately applied to improve business function. It should be required reading for all MBA students.

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Jumat, 01 November 2013

[E161.Ebook] Ebook Reviving Romance: Dating Your Mate, by Renaye Manley

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A Dating guide for married couples

Whether you have been married five years or twenty five years, this book is for you! It provides a years worth of date night ideas, designed to get you and your spouse out and about., revived and refreshed... enjoying the romance of married life. Renaye Manley has been married to the love of her life for over twenty five years. Practicing what she preaches, you will find her and Richard somewhere in the Chicago area, plotting their next adventure. When she is not scouring the internet for great date ideas, she is working full time in Chicago or teaching new members class at An Open Door Church in Hammond, IN. Renaye and Richard both serve in the ministry. Their three children and five grandchildren motivate them to keep it "popping"!

  • Sales Rank: #1896688 in eBooks
  • Published on: 2013-03-10
  • Released on: 2013-03-10
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Awesome book!!
By Neta
I learned a lot of things to do with my spouse to keep the spice in my marriage. As a newly married couple we have date nights but nothing like this book discussed. This book gave us some great ideas that will help us step il our marriage to the next level. A must read for couples!!!!!

1 of 1 people found the following review helpful.
good book, lots of ideas for dates, and show importance of quality time with spouse. buy the book to help enrich your marriage
By jesse Tate
good book, lots of ideas for dating and spending time with your spouse, this book will help enrich your marriage

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